Michigan Opera Theatre’s Ambassadors program cultivates, trains, and empowers volunteers to contribute to audience development efforts at the grassroots community level. Drawing inspiration from docent models long used by museums, Michigan Opera Theatre (MOT) provides Ambassadors with the training, resources, and institutional support needed to represent the organization effectively in numerous communities and social networks across the state. Ambassadors leverage their own passion for opera to help introduce the art form to diverse audiences and build new regional and statewide relationships. Volunteers advocate for the distinctive needs and cultural interests of their own communities, ensuring appealing and rewarding experiences that help generate new interest in opera and increased ticket sales.
Benefits of becoming an Ambassador
Access. Ambassadors receive invitations to special lectures, behind-the-scenes tours, house concerts, and opportunities to introduce friends and family to an opera for the first time.
Leadership. Ambassadors are part of MOTVA (the Michigan Opera Theatre Volunteer Association)
Camaraderie. Ambassadors are part of a close-knit community of diverse individuals with the common interests of attending opera performances and supporting Michigan Opera Theatre’s mission in our region and state.
Ambassadors commit to the program
Training. Ambassadors attend a training session, September 22, 2018. We will explore the opera season as a whole, delve into the themes and productions of individual shows, and talk about how they can best resonate within different communities. I think some of you might enjoy learning about the season and ways to promote it!
Professionalism. Ambassadors work as part of a larger team of volunteers and staff, and serve as representatives of Michigan Opera Theatre in their communities, as well as during their attendance at MOT performances and events. Ambassadors are the public face of Michigan Opera Theatre in their community and are warm, knowledgeable, and engaging in their interactions with the public.
Questions about the Ambassadors Program at Michigan Opera Theatre? Contact Colin Knapp, Audience Engagement Coordinator, at firstname.lastname@example.org